Member Spotlight - Heidi Ford, Co-Chair, Communications Committee

May 19, 2021
Written by: CREW Detroit
This week’s spotlight is on Heidi Ford, Sr. Account Manager, AVI Systems.  Heidi is the Co-Chair for CREW Detroit Communications Committee.  As a new member, Heidi immediately made an impact by volunteering to support the committee!  Her commonsense approach to planning has streamlined the process and improved our marketing outcomes.  Connecting people comes natural to Heidi which has enhanced our ability to work as a team with all the CREW Detroit Committees.  With her on-going enthusiasm, leadership and commitment, the Communications Committee functions as the marketing and communications powerhouse behind CREW Detroit. The Committee is focused on enhancing the image and credibility of CREW Detroit throughout the region and across the local CRE industry.

Name the app you can’t live without. Why?
Pinterest!  This is my “Go-To” app for ideas on fashion, recipes, entertaining...the list goes on and on.

What character trait do you most admire?
I most admire perseverance. 
Do you have any hidden talents?
I design and make “blinged out” apparel.

What is the best advice you have ever been given?
The best advice that I’ve ever been given was “You make mistakes to learn how to get to the good stuff”.

What was the biggest thing, business or personal, you accomplished this year? 
My accomplishments this year were learning to sit still, organize and readjust during the pandemic.  By doing so, I joined CREW Detroit as a new member and as Co-Chair of the Communication Committee team which I am thrilled.  I also completed major home projects that would have taken a few years to complete had a not been home.    

Who is your favorite Superhero? Why?
As a child, Wonder Woman was my favorite Superhero.  However, after experiencing 2020, our healthcare frontline workers are hands down the real Superhero’s for me.

Is there a charitable cause you support? If so, what makes them so important to you?
Work Skills Corporation in Brighton, MI.  They are a great non-profit organization that helps to empower and enrich the lives of people with disabilities through employment, education and art.

What is the most important thing we should know about you?
I love meeting and talking to new people and truly enjoy spending fun times with friends and family!