Member Spotlight - Christine Licari,
Co-Chair Sponsorship

November 24, 2020
Written by: CREW Detroit
This week’s Spotlight is on Christine Licari, Account Executive with Interface and Co-chair to CREW Detroit’s Sponsorship Committee. With her dedication and leadership, the Sponsorship Committee offers exposure, marketing, publicity and visibility opportunities within CREW Detroit for sponsor organizations in the local commercial real estate industry. The committee reviews the sponsorship levels and sponsor benefits each year to ensure sponsors are receiving measurable benefits for their sponsorship dollars. Committee members are encouraged to remain engaged with sponsors throughout the year to ensure they are satisfied and would like to continue partnering with CREW. The committee is also responsible for executing the Annual Sponsorship reception.

Why did you join CREW? And how long have you been in CREW?
Of all the networking groups I was participating in, CREW had the most member involvement and the most unique events. I have been a member for 6 years.

Why is CREW important to you? To your company?
CREW is such a diverse, great group of professionals to share ideas with, ask questions of and network with. At the end of the day we are all here to increase our business.  Networking events and networking within smaller groups and your committee become several places to share leads. 

What has CREW done for you? Personally and Professionally?                       
CREW has increased my business and expanded my network while making new friends along the way. 

Can you share a #crewsuccess story? Job Opportunity? Project Opportunity?
I have had the opportunity to work with several CREW members along the way but one that stands out was G2 Consulting.  Sara Faircloth was helping them with furniture and she called up and said she was working on a project that needed flooring too.  After two meetings we had an order and a happy customer. 

Things I wish I had known to elevate my professional career.
The most important piece of advice is “try to find a win for everyone”. Anytime you can share information or make an introduction even if it doesn’t directly benefit you at the time, you are building a network and the good deeds won’t go unnoticed.  

How have you been involved in CREW? Committees; Board?
I started on the Golf Committee, wanted to meet more people and moved to Membership.  
I have been the liaison to Sponsorship twice and was Co-Chair of Sponsorship last year.

Who was your CREW Sponsor and how did they impact your experience within CREW?
Heather Greene was my sponsor.  She urged me to join after a few years of attending events. She was right! You gain a whole new experience by being a member and really getting involved. She is extremely well connected, a very smart business woman and great to have on your side!

How would you describe your leadership style and/or key attributes of your professional strengths?
Lead by example, listen to ideas and empower others to make decisions.  Be kind and be genuine. Celebrate that we live in a world where everyone can have their own opinion and respect that it may be different than yours.