This week’s Spotlight is on Jacqueline Trost, Vice President of Marketing and Communications for Redico. Jacqueline also serves as the Board Liaison to CREW Detroit’s Communications Committee. With her assistance and leadership, the Communications Committee functions as the marketing and communications powerhouse behind CREW Detroit. The Committee is focused on enhancing the image and credibility of CREW Detroit throughout the region and across the local CRE industry. The Communications Committee positions CREW Detroit, and its members, in a positive and professional manner through a network of communication tools. This can include social media, public relations, CREW Detroit’s website, industry and member news, blogs and more.
Why did you join CREW?
I attended several CREW events over the years and found them to be extremely informational, as well as great networking opportunities. I officially joined CREW in 2016, and immediately joined the Impact Awards Committee. I served on the Impact committee for four years, the last two as co-chair, and now serve as the communications board liaison.
And how long have you been in CREW?
What advice would you give a new Member?
Join a committee and get involved right away. The more active you are, the greater the professional and personal benefit. CREW Detroit, and CREW Network, offer a lot of networking and learning opportunities.
Why is CREW important to you?
CREW has allowed me to expand my industry network, connecting me with a talented group of real estate professionals. I’ve been a member of several industry and trade organizations throughout my 20 year career, and CREW Detroit has, by far, given me the most value.
It’s also important to be involved in an organization that supports professional growth, the advancement of women in an industry that is traditionally male-dominated, and provides educational opportunities to grow the next generation of leaders.
What has CREW done for you?
Being involved in CREW Detroit, and participating in various committees, has allowed me to expand my leadership skills beyond my day-to-day job. It also gives me an opportunity to interact and collaborate with leaders I may not otherwise have a chance to work with in a professional capacity.
Can you share a #crewsuccess story?
Today date, the 2019 CREW Detroit Impact Awards has been my greatest success as a member. I was serving as the co-chair of the Impact Awards Committee and we completely changed the program – we had a brand new event location (The Shinola Hotel), we added a new video element to the program and enhanced the day-of event itself. The crowning achievement was how we announced the winners. In years past, winners were notified ahead of time and were simply named by the presenter. In 2019, we produced original videos of the winners (who didn’t know they’d won) to show when they were announced as the award recipient. The feedback from the sold out event was wonderful. I, along with my Impact Committee chair, Christina McKenzie, were so proud of our team and the work they did to pull of such a memorable awards program.
3 things I wish I had known to elevate my professional career.
How have you been involved in CREW? Committees; Board?
- Never turn down an opportunity to do or learn something new and different.
- Don’t be afraid to network! You don’t have to be in a sales or business development role for networking to be important. I’ve found jobs, helped colleagues with resources and helped others in their career path – simply by networking throughout my career.
- Ask for help. It’s not a sign of weakness, but a sign of wanting to explore self-improvement. Finding a mentor (or two) early in your career will help you grow and expand your own leadership skills.
I’ve been a member of CREW since 2016. I served on the Impact Awards Committee for all four years, the last two years as co-chair. In 2020, I was elected to serve on the CREW Detroit Board as the Communications Board Liaison.
How would you describe your leadership style and/or key attributes of your professional strengths?
Of the seven common leadership styles, I’d say I straddle the line between Transformational and Democratic. My career has been focused around communications and marketing, so I know the importance of getting feedback, as well as setting goals, expectations and team work. A good leader listens to those around them, but knows – in order to be successful – you need to create a positive culture, challenge your team and have a strategic vision.