Strategic Plan 2020-2025

CREW Detroit Core Purpose:

Create an inclusive environment that advances the achievements and impact of women in the Commercial Real Estate industry.

CREW Detroit Goals & Objectives:

Goal 1: Member Experience and Engagement

1. Empower, inspire, and transform members in the CRE industry through professional development, education, and business development opportunities.

  • Provide a member & guest experience that creates diverse professional relationships, leadership opportunities, and business leads.
  • Expand CREW Detroit’s member leadership opportunities and professional knowledge by providing training and educational speakers that provide value to members on a personal level as well as for their employer.
  • Utilize and promote the available industry resources, research, and education from CREW Network to drive discussions focused around women and their impact in the CRE industry.

Goal 2: Inclusivity

2.  Pave the way towards an inclusive CRE industry.

  • Create a path of attracting, retaining, and engaging that fosters an environment to attraction of influencers, diversity, and a collective representation of specialized disciplines within the CRE industry.
  • Offer diverse programming focused on educating members and the CRE community at large on industry-driving topics and their impact in the CRE industry.
  • Increase the exposure of CRE industry opportunities by actively promoting the CREW Network Foundation scholarship, UCREW, and explore development of a CREW Detroit scholarship program.

Goal 3: Industry Influence

3. Elevate visibility for CREW Detroit as a premier and influential CRE organization.

  • Retain and attract influential professionals to be members of CREW Detroit or to participate in meaningful ways.
  • Develop a comprehensive communications plan to leverage media outlets, industry related publications, and/or partnerships with other industry related organizations.
  • Increase CREW Detroit influence by highlighting innovation in CRE industry and become the go-to resource recognized as thought leaders at the local, regional, and global level.

Download Bylaws