For nearly 35 years, our members have found success with CREW Detroit. We are focused first on the success of our members, as the place for commercial real estate women to become more successful business professionals, deal makers, and leaders. Our new brand is also a statement of our intentional commitment to transform the commercial real estate industry to be diverse, inclusive and equitable for all.
We are thrilled to introduce you to the new CREW Detroit brand. This fresh look and new visual identity represent the bold organization we are. The new brand—like our members—is professional, prominent and sophisticated. The arrow, our new brand mark, represents our drive to transformation in the industry. Our movement is advancing, moving women forward, moving companies forward, and moving business deals forward.
CREW Network announced the new brand on September 27 to 1,200 commercial real estate leaders attending the 2019 CREW Network Convention and Marketplace in Orlando, Florida. Local chapters were invited to align with the new brand; with CREW Detroit being one of the first to sign on – “We are stronger together when we have one unified brand. We are more recognized and visible as a connected organization, and there is strength in the consistency of one visual identity.” Said CREW Detroit President Jennifer Chambers.
In the coming weeks, CREW Network will launch an image campaign to highlight the new global brand and communicate the organization’s strategic focus on business, leadership, deals, advancing women into leadership roles, and creating an environment where all women can succeed. Be on the lookout for ads featuring our chapter! Additionally, in the coming months, CREW Detroit will be launching a new website
We are excited for what the future holds as we advance the success of our members and transform the industry. We hope you stay connected to these exciting and transformative initiatives.