Leadership Spotlight: Lisa Robach, Board Liaison to Communications

2019 Leadership Spotlight Series

Our spotlights have moved on to the committee leadership starting with Communications.  This week, the spotlight is on Lisa Robach, Secretary and Board Liaison to Communications. Lisa leads BD and Marketing for NORR in the US. Upon joining CREW Detroit, Lisa found that her particular skill set aligned perfectly with the needs of communication committee. As the board liaison to communications, Lisa directs the branding and messaging of CREW Detroit ensuring the chapter is communicating the values of CREW Network. Working with the communications committee, items including emails regarding events and registration, newsletters,  website maintenance, public relations, and all social media efforts are generated and managed.


Why did you join CREW? And how long have you been in CREW?
I’ve been CREW member since 2015.  I had attended many events as a guest and found tremendous value in the programs and connections made. I knew that becoming a member and getting involved would amplify this value.


Why is CREW important to you? To your company?
As a woman working in the commercial real estate industry, I’m ‘all-in’ on CREW’s mission to advocate for and advance women in the CRE industry.  It is important for my company, NORR, to be recognized for supporting this mission as well. Leadership in our Detroit office is comprised of 50% women! They have been long-time sponsors of CREW Detroit and encourage my participation as an active member and board member.


What has CREW done for you? Personally and Professionally?
Through CREW, I’ve made so many personal and professional connections. My network has expanded exponentially. With over 20 years of experience in this industry, I have experienced my share of unconscious bias and inequity related to advancement opportunities, wages, and a host of other items.  CREW has helped me understand my value and worth and how to work though these inequalities in the workplace.


Why should people within the CRE industry join CREW?
Over 11,000 members in 70+ markets across the globe can’t be wrong! No matter where you are, where you find yourself – chances are you will find CREW. With CREW comes business development, leadership opportunities and networking.


Can you share a #crewsuccess story? Job Opportunity? Project Opportunity?
One word sums it up – Referrals!  CREW Network reports that 72% of members seek other members to whom they can refer business first. I believe this statistic is much higher within the CREW Detroit chapter.  I’ve been approached with job opportunities within the CRE and have built successful project teams with other CREW members from our Detroit chapter and beyond.


3 things I wish I had known to elevate my professional career.

  1. Explore all your options (even if you’re not looking).
  2. Find an unconditional advocate – someone one that will ‘give it to you straight’.
  3. Ask if you don’t know. I’ve never had a problem doing this – I have respect for those who don’t fake it til they make it.


How have you been involved in with CREW? Committees; Board?
I was ‘recruited’ to the Communications Committee when I joined and have served as a member, co-chair, chair and now board liaison. It has been incredibly rewarding to be a part of spreading the word about our amazing programs and members.


What advice would you give a new Member?
I think we all agree on this one – JOIN A COMMITTEE! Getting involved is the best way to make the most of your membership. Don’t forget that your dues include membership to both CREW Detroit and CREW Network.  Take advantage of all the resources and information available through CREW Network and CREWbiz including whitepapers, scholarships, training opportunities, and more! My fellow members know what an advocate I am of CREWbiz – please reach out if you need help navigating.


Who was your CREW Sponsor?
Former colleagues Marisa Varga and Sheila Eicher were my sponsors.


What is your favorite quote?
There are no secrets to success. It is a result of preparation, hard work, and learning from failure. – Colin Powell

Great things in business are never done by one person. They are done by a team of people. – Steve Jobs



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